A business strategist, marketer
& brand consultant.
Empowering businesses to unlock their full potential.
I advise companies, charities and organisations across private and public sectors.
I work closely with clients to help them develop a clear strategy that aligns with their business goals. This often involves market research, identifying target audiences, and creating brand positioning/messaging that will resonate with those audiences.
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I help clients to develop creative campaigns, visual identities, packaging and website designs, event planning, and other elements that will help to bring the brand to life.
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Over the years, I have gained a wealth of experience working in various sectors, including hospitality, fast-moving consumer goods, health, retail, charities, and events. This diverse background has given me a unique perspective on building a brand that resonates with customers and the ability to adapt my approach to suit each client's specific needs.
This is me
As a brand consultant, I constantly strive to understand consumers' motivations and behaviour.
From my earliest days starting my first company, I became fascinated by the question of what makes some brands successful while others struggle.
I began exploring this question by studying the strategies and practices of leading companies in different industries and soon discovered that the key to building a successful brand is to create a deep, meaningful connection with customers.
Business Strategy Design Content planning Branding
Campaign Management Social Media Fundraising
Creative Initiatives Activations
Community & fundraising
The Light On Campaign
A mental wellbeing campaign by the people of Dorset for Dorset.
By simply talking with one another, we can improve people's mental health. But it helps to give permission and opportunity to do this, Light On gives people this permission.
Dorset mind: Fundraiser
A pioneering local charity supporting local people since 1946.
We educate, challenge mental health stigma and inequality, and promote recovery by empowering individuals to develop resilience. Our 1-2-1 and group support services help people regain social skills, confidence and self-esteem.